Inventory management
Photo and video merchandising, pricing rules, feeds to third-party marketplaces, and instant syndication back to your storefront.
Dealership websites + dealer platformYour showroom deserves
Your showroom deserves
software that keeps up.
Thread Auto pairs an exceptional dealership website with a connected dealer management platform — inventory, leads, customers, digital retail and analytics working from the same source of truth.
- Franchise & independent rooftops
- Groups with multiple stores
- US market focused
Two halves of one product
A storefront and an operating system, built together
Most dealers run a website from one vendor and their operations from another. We think the handoff between them is where deals get lost.
Dealership websites
Storefronts designed around the vehicle
Search, filtering, merchandising and lead capture are the product. Everything else on the page earns its place.
Inventory search that behaves
Faceted filtering, saved searches, shareable results and fast pagination on mobile connections.
Mobile-first vehicle pages
Gallery, specs, payment estimate and contact options within thumb reach, with sticky lead actions.
SEO-conscious structure
Semantic headings, structured data for vehicles, clean URL patterns and controlled indexation.
AI-assisted setup
Describe your rooftops, departments and brand direction, and the setup assistant drafts a site structure and suggests a modern theme for your team to review.
app.threadauto.example/websites/setup
Describe the store
Independent · 2 rooftops · Austin, TX
Focus: trucks, certified pre-owned, service
Brand: dark, high-contrast, bold type
Suggested themes
- Pages drafted: home, inventory, VDP, service, finance
- Truck-first merchandising blocks proposed
- Service booking module switched on
Illustrative interface concept. Suggestions are drafts your team reviews before publishing.
The platform
Everything the store touches, in one place
Modules you can adopt at your own pace — each one useful alone, considerably better together.
Lead management
Every form, call, chat and marketplace inquiry lands in one queue with routing rules, ownership, SLA timers and follow-up tasks.
CRM & customer records
A single customer timeline across visits, saved vehicles, appointments and deals — shared by sales, BDC and management.
Service scheduling
Online booking tied to real bay and advisor capacity, with job types, reminders and visit history on the same customer record.
Digital retail
Payment builders, trade estimates, credit pre-qualification handoff and deposits, all continuing the same deal in-store.
Analytics & reporting
VDP engagement, lead source performance, days-in-stock and merchandising gaps, in dashboards your GM will actually open.
Automotive marketing
Optional paid search, social and retargeting programs run against live inventory, managed by people who know retail automotive.
Step 2 of 4
Build your payment
Estimated monthly
$612
72 mo · $4,000 down · sample terms
Finance
Lease
Cash
Add your trade-in for an instant estimate
Continue to reservationDigital retail
Let buyers start the deal at 11pm
Shoppers structure a payment, value a trade and reserve a vehicle online. Your team picks up the same deal the next morning — no re-keying, no lost context.
Payment and lease builders with your rules
Trade-in estimates captured with the lead
Deposits and reservations with clear terms
Deal state carried through to the showroom
Built for the floor
Software that feels at home between the pylons
From the first website visit to the moment the keys change hands, every step of the deal stays connected to the vehicle on your lot.
Book a demoWhy Thread Auto
What we do differently
Speed as a design constraint
Pages are built to render fast on a phone in a parking lot, because that is where most vehicle detail pages are opened.
One system, not five bolt-ons
Your storefront, inventory and CRM are the same product. No nightly sync files, no duplicate vehicle records.
Accessibility taken seriously
Semantic markup, keyboard-navigable flows and sensible contrast are part of the build, not a remediation project later.
Design tailored per rooftop
Each store gets its own art direction inside a shared component system, so brand standards and individuality both survive.
How we work
From first call to launch, without the chaos
- 01
Discovery
We map your rooftops, inventory feeds, brand requirements and current tooling.
- 02
Design
Art direction and page concepts for home, inventory, VDP and service, reviewed with your team.
- 03
Build & migrate
Storefront build, platform configuration, data migration and redirect mapping for existing URLs.
- 04
Launch & tune
Go-live, staff onboarding and ongoing optimization against the metrics you care about.
Partners & integrationsSee the full integration ecosystem
Built to plug into the systems your store already runs on
A dealership never runs on one vendor. Thread Auto is designed to exchange data across the categories US retailers depend on — from the DMS to the lender to the listing sites.
- Dealer management systems
- Inventory & pricing
- Listing marketplaces
- Vehicle history
- Lenders & F&I
- Payments
- Call & text
- Ad platforms
Dealer management systems
Deal, RO and customer records flow both ways so the storefront and the back office agree on the same vehicle and the same buyer.
- CDK Global
- Reynolds and Reynolds
- Tekion
- Dealertrack DMS
- PBS Systems
- Auto/Mate
Inventory, appraisal & pricing
Market-based pricing, appraisal values and stocking signals sit next to your merchandising so pricing rules are made with real context.
- vAuto
- Kelley Blue Book
- Black Book
- J.D. Power Valuation
- HomeNet
- Max Digital
Marketplaces & listing feeds
Outbound feeds keep third-party listings in step with your lot, and inbound leads land in one queue instead of five inboxes.
- Cars.com
- Autotrader
- CarGurus
- Edmunds
- TrueCar
- Facebook Marketplace
Vehicle history & compliance
History reports, recall status and window-label data render on the VDP, with disclosures captured where the shopper sees them.
- Carfax
- AutoCheck
- NHTSA recall data
- NADA Guides
- Monroney label providers
Questions
Straight answers
Anything else, ask us on the demo call.
Ready to see Thread Auto on your inventory?
Walk through a live storefront and dealer platform demo with your own stock list. No pressure, no long-term lock-in conversation on the first call.