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Thread Auto
Silver performance vehicles displayed inside a modern dealership showroom
For independent dealers

Shoppers are looking at your cars.
Make it easy for them to reach you.

Thread Auto gives your lot a mobile-first website where every vehicle page puts call, text and credit application options within reach, and connects those leads to the inventory and customer records behind them. Try the portal free for 30 days on any plan.

Book a demoSee a live walkthrough
  • Call, text and credit app on every vehicle page
  • Enter a vehicle once
  • 30-day portal trial
Where leads get lost

Most shoppers find your cars on a phone

Dealers pay to bring shoppers to their vehicles. When a vehicle page is slow, cluttered or missing a simple way to call, text or apply, that interest leaves without a trace.

  • Contact options under the thumb

    Call, text and inquiry buttons stay in view on every vehicle page, so a shopper on a phone never has to hunt for a way to reach you.

  • A credit application that works on a phone

    A short, mobile-friendly credit application starts from the vehicle the shopper is viewing, and stays attached to it.

  • Aging units flagged early

    Days-on-lot alerts at the thresholds you set, so price and merchandising decisions happen before a unit goes stale.

Illustrative concept. Sample vehicle data.

Two halves of one product

Fewer systems, fewer places for a deal to stall

Most dealers run the website with one vendor and operations with another, then spend the day moving the same vehicle and customer details between them. Thread Auto is built to remove that step.

Vehicle pages that turn browsing into inquiries

Built for the phone first, with call, text and credit application actions on every vehicle page, reading from your live inventory so sold units come down.

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Every lead tied to the vehicle and customer

Inquiries land in one queue linked to the vehicle they asked about, so your team can respond quickly and see what was already said.

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Dealership websites

Your website and your lot, always in step

Listings, pricing and availability come from the same records your team updates, so the site is current without a separate upload.

  • Inventory search that behaves

    Faceted filtering, saved searches, shareable results and fast pagination on mobile connections.

  • Mobile-first vehicle pages

    Gallery, specs, payment estimate and contact options within thumb reach, with sticky lead actions.

  • SEO-conscious structure

    Semantic headings, structured data for vehicles, clean URL patterns and controlled indexation.

  • AI-assisted setup

    Describe your dealership, inventory and brand direction, and the setup assistant drafts a site structure and suggests a modern theme for your team to review.

30-day website offer

Don't just look at Thread Auto. Try it.

Put a modern dealership website in front of your shoppers for 30 days, with no obligation and no long-term commitment.

Claim your free 30-day websiteBook a demo
The platform

The work of the store, consolidated

Adopt modules at your own pace. Each is useful on its own, and together they remove the duplicate entry between separate tools.

Inventory management

Merchandise a vehicle once. Photos, pricing rules and status updates publish to your storefront and outbound marketplace feeds together.

Lead management

Website forms, calls, chat and marketplace inquiries arrive in one queue with clear ownership, response timers and follow-up tasks.

CRM & customer records

One customer timeline across visits, saved vehicles, appointments and deals, shared by sales, BDC and management without re-entry.

Service scheduling

Online booking tied to real bay and advisor capacity, with job types, reminders and visit history on the same customer record.

Digital retail

Payment builders, trade estimates, credit pre-qualification handoff and deposits continue as the same deal when the customer arrives.

Analytics & reporting

Days on lot, merchandising gaps, lead source performance and response times reported in terms management can act on.

Automotive marketing

Optional paid search, social and retargeting programs run against live inventory, managed by people who know retail automotive.

Trade-in & appraisal

Appraisals captured beside the vehicle with condition notes, photos and figures, attached to the customer record rather than a separate sheet.

Customer messaging

Text and email conversations recorded against the vehicle and customer, so cover staff can see what was already promised.

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Digital retail

The deal a shopper starts online continues in store

Shoppers structure a payment, value a trade and reserve a vehicle online. Your team opens the same deal the next morning, with nothing re-entered and no context lost.

Payment and lease builders with your rules
Trade-in estimates captured with the lead
Deposits and reservations with clear terms
Deal state carried through to the showroom
  • 30 days free
  • No obligation
  • No long-term commitment

See your inventory online
before you commit.

Judge the website on your own vehicles, not a sales deck. Explore the vehicle pages, search and inquiry forms with your inventory, then decide whether Thread Auto is right for your store.

Claim your free 30-day websiteBook a demo

What you're trying

A modern dealership website built for the way independent dealers sell vehicles.

  • A modern, mobile-first dealership website
  • Vehicle inventory and vehicle detail pages
  • Lead capture on every vehicle and page
  • A website experience built around how dealers sell
  • Built to connect with the Thread Auto platform

Beyond the website

The website is just the start

Thread Auto connects your dealership website with the tools behind the dealership — so inventory, leads, customers and dealership workflows can work from a connected system.

Your storefront and operating system, built together.

See how Thread Auto works
  1. Website
  2. Inventory
  3. Leads
  4. Customers
  5. Sales
  6. Recon / Service
  7. Reporting
Vehicles lined up under the lights of a modern American dealership showroom
Built for the floor

Designed to be used beside the vehicle

Update a unit, answer a lead or note a trade appraisal from a phone or tablet on the lot, and the same record is there for the desk and the back office.

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Why Thread Auto

Built around the problems dealers actually raise

Consolidation instead of another bolt-on

Storefront, inventory and CRM are one product. There are no nightly sync files, duplicate vehicle records or re-keyed customer details.

Software staff can learn quickly

Clear screens and modern workflows replace dense legacy menus, which shortens training time for new sales and BDC staff.

Usable on the lot, not only at a desk

Inventory updates, lead responses and customer notes work from a phone or tablet beside the vehicle, as well as from the back office.

Faster from acquisition to front line

Photography, descriptions and pricing move through a defined path, so a unit reaches your site and marketplaces without waiting on a manual upload.

A switch planned around business hours

Inventory, customer records and existing URLs are moved with your current site live until you sign off, so the store keeps selling throughout.

Design tailored to your dealership

Each store gets its own art direction inside a shared component system, so brand standards and individuality both survive.

How we work

A changeover planned so the store keeps trading

  1. 01

    Discovery

    We map your lot, inventory feeds, brand requirements and current tooling.

  2. 02

    Design

    Art direction and page concepts for home, inventory, VDP and service, reviewed with your team.

  3. 03

    Build & migrate

    Storefront build, platform configuration, data migration and redirect mapping for existing URLs.

  4. 04

    Launch & tune

    Go-live, staff onboarding and ongoing optimization against the metrics you care about.

Partners & integrations

Built to plug into the systems your store already runs on

A dealership never runs on one vendor. Thread Auto is designed to exchange data across the categories US retailers depend on — from the DMS to the lender to the listing sites.

  • Dealer management systems
  • Inventory & pricing
  • Listing marketplaces
  • Vehicle history
  • Lenders & F&I
  • Payments
  • Call & text
  • Ad platforms
See the full integration ecosystem

Dealer management systems

Deal, inventory and customer records flow both ways so the storefront and the back office agree on the same vehicle and the same buyer.

  • DealerCenter
  • Wayne Reaves
  • Frazer
  • Dealer Car Search
  • DealerSocket
  • AutoManager

Inventory, appraisal & pricing

Market-based pricing, appraisal values and stocking signals sit next to your merchandising so pricing rules are made with real context.

  • vAuto
  • Kelley Blue Book
  • Black Book
  • J.D. Power Valuation
  • HomeNet
  • Max Digital

Marketplaces & listing feeds

Outbound feeds keep third-party listings in step with your lot, and inbound leads land in one queue instead of five inboxes.

  • Cars.com
  • Autotrader
  • CarGurus
  • Edmunds
  • TrueCar
  • Carfax Listings

Vehicle history & compliance

History reports, recall status and window-label data render on the VDP, with disclosures captured where the shopper sees them.

  • Carfax
  • AutoCheck
  • NHTSA recall data
  • NADA Guides
  • Monroney label providers
Questions

Straight answers

Anything else, ask us on the demo call.

Ready to see Thread Auto on your inventory?

Walk through a live storefront and dealer platform demo with your own inventory. No pressure, no long-term lock-in conversation on the first call.

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